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search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.〔(【引用サイトリンク】title=Does SEM = SEO + CPC Still Add Up? )〕
== Market ==
In 2014, U.S. advertisers spent US$24.6 billion on search engine marketing.〔(SearchEngineLand )〕 In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend.〔()〕 As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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